ECYC Brand Refresh
When Eau Claire Youth Cycling needed a more cohesive and recognizable brand to strengthen its community presence, I took on the challenge by revitalizing their visual identity. I refreshed their logo, updated their color schemes, and established clear typographic guidelines. To ensure consistency, I developed a comprehensive brand sheet, empowering them to create unified marketing materials and branded items. This approach helped boost the organization’s visibility and reinforced its connection with the local community.